Abstract:

　　UBIFRANCE, the French agency for international business development, will lead 70 companies　and host the France pavilion in the coming K fair to be held from October 27 to November 3.

　　The triennial trade fair is the world's largest international trade fair dedicated to the　plastics and rubber industries.

　　Again this year, the France pavilion will host the Matériautech, a tool for creating ideas　that invites users on a "sensory voyage" through the world of plastics. It will feature　everything needed for selecting the right material with full control over the user's　impressions of the product: colors, effects, transparence, feel, smell, sound, etc. The Mat　ériautech gives rise to productive exchanges between creators looking for information on　plastics and industrials promoting their products.

　　With its annual business volume of some 30 billion euros, France ranks among the major　players in the plastics sector, in second place in Europe behind Germany. Positioned among　the top five plastics exporting countries, France's 3,750 companies export 6.7 billion　euros worth of goods. Germany is France's leading commercial partner in this sector.

　　At least 200,000 industry visitors from all over the world are expected to attend K2010 to　gather information on offerings in the industry worldwide and find out about the newest　trends.